My Projects target demographic and tone. (AS level)

Originally i didn't really give this question much thought but the more i researched the more apparent it became that its a vary big part of the preparation process.

In tums of the target demographic i don't want the magazine to feel niche or restrictive in who could read it or who it would appeal to. But i also didn't want it to appeal to such a wide demographic that it starts lacking an identity. All in all i decided that the magazine should target people who are first and foremost interested in the preservation of the environment, and secondly are interested in how the environment is being preserved specifically in Târgu Mureș.

In terms of the style/presentation/tone. I believe that a highly informational and professional presentation would be batter suited to my abilities. As i would be challenged to write something more jovial or less serious. This also ensures a level of face validity to the magazine which i believe would benefit the overall design of this media product.

My aim is to also use relatively simplistic designs for the actual content pages in order to not make the magazine too busy, and for larger easily readable letters for batter comprehension (and also to at least slightly help out dyslexic people like myself which also works to widen the potential demographic that the magazine can appeal to).